Ben Etchells

In 2017, I set up a videography business with my childhood best friend. With no clue about how business worked, we jumped right into the deep end - starting as many do, with local businesses such as wedding venues and coffee shops.

As of today, our videos have amassed well over 100 million views combined and we have worked with some big-name brands such as Dove, Spotify, Amazon Prime and Tanqueray 10. Plus some familiar faces such as Ellie Goulding, Stanley Tucci, Maya Jama and Molly Mae.

We've been building Alpas for seven years now, and while we've still got a long way to go, we've learned a fair few things along the way that I want to share with you through this blog.

I am also one of the co-founders at Cirqul and am building this platform to provide a home to creatives of all kinds to share their work, get discovered and get the recognition they deserve. I'm also a co-founder at Cirqul, a platform to empower creatives. At Cirqul, we're passionate about providing a space where creatives of all types can showcase their work, connect with others, and get the recognition they deserve.